SOCAL :: Shredquarters “Bones Love Milk” Skate POP UP Event 7/27 – 8/4

THE CALIFORNIA MILK PROCESSOR BOARD TAPS INTO CALIFORNIA SKATE CULTURE AND SKATE GREATS – CHRIS COLE, CHRISTIAN HOSOI AND TOM ASTA – VIA NEW BRAND INITIATIVE “BONES LOVE MILK” & IMMERSIVE, POP-UP SKATEPARK EXPERIENCE

WHO: The California Milk Processor Board (CMPB), creator of the iconic got milk? campaign, is launching a new brand initiative targeting teens and tweens called Bones Love Milk. The effort is dedicated to educating youth on the real benefits of milk as “nature’s energy drink” in an unconventional way, showcasing how milk can deliver the calcium, protein, and other nutrients for strong, healthy bones and muscles that skaters need in order to bounce back onto their boards quickly after a hard fall..

WHAT: CMPB will kick-off its Bones Love Milk initiative this summer with the introduction of its official 2019 Bones Love Milk Skate Team and the opening of an immersive, pop-up installation celebrating California skate culture. The Bones Love Milk Shredquarters, an indoor pop-up skatepark experience will feature a week-long program (July 27 – August 4) of skate events including daily open skate sessions, pro tutorials and a Street League watch party.

My daughter and I had a chance to check out the Shredquarters Bones Love Milk media event this Wednesday and let me tell you – you don’t want to miss this fun and interactive event! Starting tomorrow, July 27th and going on until August 4th, everyday from 11:00am-5:00pm, kids can enjoy skateboarding (be sure to byob), get their hair cut, grab a free silk-screened shirt, enjoy snacks and get a chance to meet such legends as Chris Cole, Christian Hosoi, Tom Asta, and Cordano Russell. See full details below.

Legendary skater Christian Hosoi and KEZZ Skate founder Kate K.

Be sure to check out our interview with legendary skater Chris Hosoi here. He talks about his love of skateboarding as well as some amazing business advice for folks looking to start or level-up a business. He shares with us advice he received as a teen just starting out with his skate clothing brand.

FULL EVENT PROGRAMMING SCHEDULE

Saturday, July 27 – Sunday July 28 (11:00am-5:00pm):

Open Skate, Skate Gallery and Streaming of the Street League Tournament

Pro skater, Tom Asta, at the @BonesLoveMilk Shredquarters in Huntington Beach, Calif., Wednesday, July 24, 2019. Asta and @BonesLoveMilk skate teammates were at the skatepark pop-up, a week-long program hosted by the California Milk Processor Board dedicated to celebrating skate and California street culture while showcasing the benefits of milk as nature’s energy drink.

Monday, July 29 (1:30pm-4:00pm):

Pro Jam – Meet the Bones Love Milk Skate Team and watch them shred the skate park. With appearances by Chris Cole, Christian Hosoi, Tom Asta, and Cordano Russell.

Tuesday, July 30 – Thursday, August 1 (11:00am-5:00pm):

Open Skate and Skate Gallery

Friday, August 2 (12:00pm-3:00pm):

Custom Kicks – Design your own pair of custom Vans with the help of world-famous skateboarder/artist, Steve Caballero. Canvas Vans will be provided in limited quantities.

Saturday, August 3 (11:00am-5:00pm):

Chop It Like It’s Hot – Complimentary cuts and shape ups by the one and only, Eagle & Pig barber shop.

Sunday, August 4 (11:00am-5:00pm):

Closing Party – Celebrate the last day of the Bones Love Milk Shredquarters and watch a live stream of the US Open of Surf Finals with jams provided by DJ Ka3rina.