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The Power of Women in Sports
Title Nine Celebrates 1970’s Milestones That Opened the Floodgates for Women to Lead Women’s Apparel Company Promotes Battle of the Sexes Film to Educate Women and Girls About the Power of Sports and Fitness Title Nine (titlenine.com), a women’s athletic and outdoor apparel company, announces a promotional partnership with the newly released BATTLE OF THE SEXES film as part of its celebration of milestones in women’s sports and history. In the 1970’s, three landmark events opened the floodgates for women: Title IX legislation, Billy Jean King’s match with Bobby Riggs, and the invention of the sports bra. The partnership underscores Title Nine’s commitment to supporting women’s leadership on and off the court. As…
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The Battle of the Sexes out in theaters September 22nd.
The Battle of the Sexes – limited release on September 22nd In the wake of the sexual revolution and the rise of the women’s movement, the 1973 tennis match between women’s world champion Billie Jean King (Emma Stone) and ex-men’s-champ and serial hustler Bobby Riggs (Steve Carell) was billed as the BATTLE OF THE SEXES and became one of the most watched televised sports events of all time, reaching 90 million viewers around the world. As the rivalry between King and Riggs kicked into high gear, off-court each was fighting more personal and complex battles. The fiercely private King was not only championing for equality, but also struggling to…
