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Culture :: What You Need to Know About Gen-Z
“We are on the verge of a generational shift with Gen-Z,” Christopher Wolf, a Goldman Sachs Research analyst, says. “By better understanding Gen-Z, we’ll also be better able to identify the influence that they’re having both economically and more broadly.” Generation Z will account for 40% of all consumers by 2020, according to statistics compiled by Fast Company. (Source: Forbes.com). WHO ARE GEN-Z Anyone born from 1997 onward can be considered “post-millennial,” or, Gen Z. My daughter is considered a Gen Zer and it fascinates me to see how much things have changed from when I was a kid. From being exposed to technology since she was very young, her…