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PBS Digital Studios Provides Unique Learning Experiences
PBS Digital Studios is the public broadcaster’s digital arm that is successfully bringing the YouTube generation into the PBS world with 20 million views per month. Part of the PBS Digital Studio’s strategy is to create programming that was digital first and not so much about shortening existing broadcasts. Part of the success is by finding creatives who are already successful on YouTube or other online platforms, particularly in science, and exposing them to a wider audience—in some cases turning YouTube hobbyists into full-time PBS hosts. (Source: FastCompany). The various series in the PBS Digital Studios network, which range from animated explorations of neuroscience to lessons in Texas barbecue, are “purposefully…