THE CALIFORNIA MILK PROCESSOR BOARD TAPS INTO CALIFORNIA SKATE CULTURE AND SKATE GREATS – CHRIS COLE, CHRISTIAN HOSOI AND TOM ASTA – VIA NEW BRAND INITIATIVE “BONES LOVE MILK” & IMMERSIVE, POP-UP SKATEPARK EXPERIENCE WHO: The California Milk Processor Board (CMPB), creator of the iconic got milk? campaign, is launching a new brand initiative targeting teens and tweens called Bones Love Milk. The effort is dedicated to educating youth on the real benefits of milk as “nature’s energy drink” in an unconventional way, showcasing how milk can deliver the calcium, protein, and other nutrients for strong, healthy bones and muscles that skaters need in order to bounce back onto their…